Can AI responses be influenced? The SEO industry is trying

Can AI responses be influenced? The SEO industry is trying

Let’s pretend you work in IT and you’re looking for a new digital service desk platform to help your employees reset passwords or onboard new hires. You use Google’s AI Mode to search for suggestions, which quickly spits out a detailed answer listing companies to explore, their pricing, and what each option is best for. … Read more

Fake or real, the “inside traders” on Polymarket are great engagement bait

Fake or real, the “inside traders” on Polymarket are great engagement bait

In mid-March, conspiracy theories swirled claiming Benjamin Netanyahu had been replaced by an AI clone. Though there was no actual proof that the Israeli Prime Minister had been injured or killed, on X this spurred a flurry of posts promoting prediction markets where people bet on whether he would be out of office by March … Read more

If Big Tech cared about fighting AI slop, it wouldn’t be drowning us in it

If Big Tech cared about fighting AI slop, it wouldn’t be drowning us in it

As 2025 drew to a close, Instagram head Adam Mosseri ended the year by doom-posting about AI. “Authenticity is becoming infinitely reproducible,” Mosseri lamented. “Everything that made creators matter — the ability to be real, to connect, to have a voice that couldn’t be faked — is now accessible to anyone with the right tools.” … Read more

A Star is born

A Star is born

Two hours before one of the most important live events in Netflix’s history, LA’s sprawling CBS Radford Studio Center is abuzz with the strangest combination of things. As I walk through one cavernous soundstage on a Tuesday afternoon, I hear multiple people warming up their voices to sing. I pass a man carefully waving a … Read more

Can Democrats post their way to midterm victories?

Can Democrats post their way to midterm victories?

During the 2024 presidential election, @KamalaHQ was something of an alter ego for Vice President Kamala Harris — as Harris ran a buttoned-up campaign, the online accounts shared clips of her set to viral TikTok sounds, shitposted unflattering pictures of Donald Trump, and adopted a voice that was at times indistinguishable from the average 20-something … Read more

How to tweak your online platform algorithms

How to tweak your online platform algorithms

Love them or hate them, more than half of the world’s population interacts with algorithmic recommendations in some way every day. Algorithmic recommendations play an integral role in how users discover new content across platforms like Facebook, Instagram, TikTok, and YouTube. It can be nice to be fed a stream of fresh posts, pictures, and … Read more